A specimen site where every typeface can be bent, stretched and tested live.

Sonder Type

Have something worth making?

I design identities, interfaces and motion, then build them so they actually move.

Lydia Amadi

<h2>The brief</h2><p>Northbound wanted an identity that could live on a phone screen in March and on a forty-metre LED wall in August, and still feel like the same festival.</p><h2>The approach</h2><p>Everything starts from a waveform drawn by the sea itself: we recorded the tide at the festival site and turned the data into a set of living lines. The lines carry the type, set the rhythm of the posters and drive the stage visuals in real time from the DJ's audio.</p><h2>The result</h2><p>One system, from a fifteen-second story to three nights of live visuals. The toolkit let the in-house team publish the whole season without waiting on new design requests.</p>

A kinetic identity for a three-day electronic music festival on the Baltic coast.

Northbound Festival

An identity and online shop for a ceramics studio that refuses to rush anything.

Halden Ceramics

An interactive night sky for a public observatory, built to be explored rather than read.