A kinetic identity for a three-day electronic music festival on the Baltic coast.

Northbound Festival

Have something worth making?

I design identities, interfaces and motion, then build them so they actually move.

Lydia Amadi

<h2>The brief</h2><p>Halden makes stoneware in small batches from a converted boathouse in Copenhagen. Their old site sold out of every collection in hours, and still felt like a template. They wanted something that slowed people down without slowing the shop.</p><h2>The approach</h2><p>The identity grows from the potter's wheel: a single rotating mark that changes speed with the season's collection. Typography is set tight and quiet, so the glazes do the talking. Product pages open on the object at true scale, and every photo was shot in the same north light.</p><blockquote><p>It finally feels like walking into the studio.</p></blockquote><h2>The result</h2><p>A calmer shop that still sells out, just more gracefully. Launches now run over days instead of minutes, the waitlist became a community, and the wheel mark turned into the studio's packaging seal.</p>

An identity and online shop for a ceramics studio that refuses to rush anything.

Halden Ceramics

A specimen site where every typeface can be bent, stretched and tested live.

Sonder Type

An interactive night sky for a public observatory, built to be explored rather than read.